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Issue Date
Title
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2015
Qualidade Percebida do Autosserviço Online: Validação da Escala e-SELFQUAL no Contexto Brasileiro
SILVA, RENATA GONÇALVES SANTOS
;
FRIO, RICARDO SARAIVA
;
Cláudio Hoffmann Sampaio
;
BROILO, PATRÍCIA LIEBESNY
2015
Moderating Effects of Sales Promotion Types
Fernando de Oliveira Santini
;
Cláudio Hoffmann Sampaio
;
PERIN, Marcelo Gatermann
;
Lélis Balestrin Espartel
;
Wagner Junior Ladeira
2015
Promoção de vendas: uma análise dos fatores influenciadores da intenção de compra de um produto em desconto
SANTINI, FERNANDO DE OLIVEIRA
;
Rafael Mendes Lübeck
;
Cláudio Hoffmann Sampaio
2015
O Papel do Envolvimento e do Orgulho nas Decisões de Consumo de Pacotes de Preços: Um Estudo com Ingressos de Futebol no Brasil
Cláudio Hoffmann Sampaio
;
Jefferson Dobner Sordi
;
PERIN, Marcelo Gatermann
2015
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness
SANTINI, FERNANDO DE OLIVEIRA
;
Cláudio Hoffmann Sampaio
;
Marcelo Gattermann Perin
;
VIEIRA, VALTER AFONSO
2015
Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale
SANTINI, FERNANDO DE OLIVEIRA
;
Wagner Junior Ladeira
;
Cláudio Hoffmann Sampaio
;
Clécio Falcão Araujo
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SANTINI, FERNANDO DE OLIVEIRA
2
PERIN, Marcelo Gatermann
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Wagner Junior Ladeira
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BROILO, PATRÍCIA LIEBESNY
1
Clécio Falcão Araujo
1
Fernando de Oliveira Santini
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FRIO, RICARDO SARAIVA
1
Jefferson Dobner Sordi
1
Lélis Balestrin Espartel
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Marcelo Gattermann Perin
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financial risk
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purchase intentions
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utilitarian value