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Type: Article
Title: Moderating Effects of Sales Promotion Types
Author(s): Fernando de Oliveira Santini
Cláudio Hoffmann Sampaio
PERIN, Marcelo Gatermann
Lélis Balestrin Espartel
Wagner Junior Ladeira
In: BAR. Brazilian Administration Review
Issue Date: 2015
Volume: 12
Issue: 2
First page: 169
Last page: 189
Keywords: sales promotion
financial risk
utilitarian value
hedonic value
purchase intentions
DOI: DOI:10.1590/1807-7692bar2015140057
ISSN: 1807-7692
Appears in Collections:Artigo de Periódico

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