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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/14230
Type: Article
Title: Humor incongruente, efetividade da propaganda e as mulheres: um experimento no Facebook
Author(s): Luciana Ribeiro
Martin de la Martiniére Petroll
Fernanda Bueno Cardoso Scussel
Cláudio Damacena
In: RAC. REVISTA DE ADMINISTRAÇÃO CONTEMPORÂNEA (ONLINE)
Issue Date: 2019
Volume: 23
Issue: 1
First page: 1
Last page: 22
Keywords: experimento
Humor incongruente
Facebook
URI: http://hdl.handle.net/10923/14230
ISSN: 1982-7849
Appears in Collections:Artigo de Periódico

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