Please use this identifier to cite or link to this item: http://hdl.handle.net/10923/14231
Type: conferenceObject
Title: Intrusive Advertisements in the Online Context: A Meta-Analysis of the Antecedents and Consequent Constructs
Author(s): SANTINI, FERNANDO DE OLIVEIRA
Frederike Monika Budiner Mette
Valesca Persch Reichelt
Wagner Junior Ladeira
Cláudio Hoffmann Sampaio
In: Proceedings of Association for Consumer Research North America Conference 2017, 2017, Estados Unidos.
Issue Date: 2017
URI: http://hdl.handle.net/10923/14231
Appears in Collections:Apresentação em Evento



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