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DOCUMENTOS INSTITUCIONAIS
PUBLICAÇÕES CIENTÍFICAS
TRABALHOS DE CONCLUSÃO DE CURSO DE GRADUAÇÃO
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Issue Date
Title
Author(s)
2012
A relação entre estilo de vida e experiências de consumo: o estudo de caso da marca Gang
Callegaro, Ana Rita Catelan
2016
Aprendizagem de categorias: como o contexto da decisão de consumo afeta a aprendizagem de atributos horizontais e verticais
Callegaro, Ana Rita Catelan
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Subject
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CATEGORIAS (PSICOLOGIA)
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COMPORTAMENTO DO CONSUMIDOR
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CONSUMIDORES
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CONSUMO - ASPECTOS SOCIAIS
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MARCAS
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MARKETING
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TOMADA DE DECISÕES
Issue Date
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2016
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2012