Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/10320
Full metadata record
DC FieldValueLanguage
dc.contributor.authorStefânia Ordovás de Almeida-
dc.contributor.authorVinícius Sittoni Brasil-
dc.contributor.authorAna Rita Castellan Callegaro-
dc.contributor.authorFernanda Castelan Callegaro-
dc.date.accessioned2017-06-14T20:00:25Z-
dc.date.available2017-06-14T20:00:25Z-
dc.date.issued2016-
dc.identifier.issn2238-104X-
dc.identifier.urihttp://hdl.handle.net/10923/10320-
dc.language.isopt_BR-
dc.relation.ispartofTeoria e Pratica em Administracao-
dc.rightsopenAccess-
dc.titleO Contínuo Experiencial do Varejo: Valor Utilitário Versus Valor Hedônico no Mix de Marketing Varejista-
dc.typeArticle-
dc.date.updated2017-06-14T20:00:24Z-
dc.jtitleTeoria e Pratica em Administracao-
dc.volume6-
dc.spage97-
dc.epage128-
Appears in Collections:Artigo de Periódico



All Items in PUCRS Repository are protected by copyright, with all rights reserved, and are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Read more.