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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/25615
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dc.contributor.authorRodrigo Heldt Silveira-
dc.contributor.authorCleo Schmitt Silveira-
dc.contributor.authorFernando Bins Luce-
dc.date.accessioned2023-08-01T18:49:33Z-
dc.date.available2023-08-01T18:49:33Z-
dc.date.issued2022-
dc.identifier.issn1012-8255-
dc.identifier.urihttps://hdl.handle.net/10923/25615-
dc.language.isoen-
dc.relation.ispartofAcademia-Revista Latinoamericana de Administracion-
dc.rightsopenAccess-
dc.subjectCustomer Lifetime Value-
dc.subjectProduct Management-
dc.subjectcustomer equity-
dc.subjectbrand equity-
dc.subjectcustomer centricity-
dc.titleUnifying customer, product and brand performance management-
dc.typeArticle-
dc.date.updated2023-08-01T18:49:32Z-
dc.identifier.doiDOI:10.1108/ARLA-01-2022-0014-
dc.jtitleAcademia-Revista Latinoamericana de Administracion-
dc.volume35-
dc.issue3-
dc.spage398-
dc.epage412-
Appears in Collections:Artigo de Periódico

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