Campo DC | Valor | Idioma |
dc.contributor.author | OLIVEIRA, MARTA OLIVIA ROVEDDER DE | - |
dc.contributor.author | Rodrigo Heldt Silveira | - |
dc.contributor.author | SILVEIRA, CLEO SCHMITT | - |
dc.contributor.author | LUCE, FERNANDO BINS | - |
dc.date.accessioned | 2023-08-01T18:49:37Z | - |
dc.date.available | 2023-08-01T18:49:37Z | - |
dc.date.issued | 2023 | - |
dc.identifier.issn | 0263-4503 | - |
dc.identifier.uri | https://hdl.handle.net/10923/25616 | - |
dc.language.iso | en | - |
dc.relation.ispartof | Marketing Intelligence & Planning | - |
dc.rights | openAccess | - |
dc.subject | Consumer-based brand equity | - |
dc.subject | Firm-based brand equity | - |
dc.subject | Financial-based brand equity | - |
dc.subject | Systematic review | - |
dc.title | Brand equity chain and brand equity measurement approaches | - |
dc.type | Article | - |
dc.date.updated | 2023-08-01T18:49:37Z | - |
dc.identifier.doi | DOI:10.1108/MIP-06-2022-0222 | - |
dc.jtitle | Marketing Intelligence & Planning | - |
dc.volume | 41 | - |
dc.spage | 442 | - |
dc.epage | 456 | - |
Aparece nas Coleções: | Artigo de Periódico
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