Campo DC | Valor | Idioma |
dc.contributor.author | SANTINI, FERNANDO DE OLIVEIRA | - |
dc.contributor.author | Cláudio Hoffmann Sampaio | - |
dc.contributor.author | Marcelo Gattermann Perin | - |
dc.contributor.author | VIEIRA, VALTER AFONSO | - |
dc.date.accessioned | 2017-04-04T18:49:17Z | - |
dc.date.available | 2017-04-04T18:49:17Z | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 0080-2107 | - |
dc.identifier.uri | http://hdl.handle.net/10923/9970 | - |
dc.language.iso | pt_BR | - |
dc.relation.ispartof | Revista de Administração (FEA-USP) | - |
dc.rights | openAccess | - |
dc.title | An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness | - |
dc.type | Article | - |
dc.date.updated | 2017-04-04T18:49:16Z | - |
dc.identifier.doi | DOI:10.5700/rausp1210 | - |
dc.jtitle | Revista de Administração (FEA-USP) | - |
dc.volume | 50 | - |
dc.issue | 4 | - |
dc.spage | 416 | - |
dc.epage | 431 | - |
Aparece nas Coleções: | Artigo de Periódico
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