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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/9971
Type: Article
Title: Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale
Author(s): SANTINI, FERNANDO DE OLIVEIRA
Wagner Junior Ladeira
Cláudio Hoffmann Sampaio
Clécio Falcão Araujo
In: Revista Brasileira de Gestão de Negócios (São Paulo. Impresso)
Issue Date: 2015
Volume: 17
Issue: 56
First page: 1173
Last page: 1192
URI: http://hdl.handle.net/10923/9971
DOI: DOI:10.7819/rbgn.v17i57.2040
ISSN: 1806-4892
Appears in Collections:Artigo de Periódico

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