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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/9973
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dc.contributor.authorFernando de Oliveira Santini-
dc.contributor.authorCláudio Hoffmann Sampaio-
dc.contributor.authorPERIN, Marcelo Gatermann-
dc.contributor.authorLélis Balestrin Espartel-
dc.contributor.authorWagner Junior Ladeira-
dc.date.accessioned2017-04-04T18:49:33Z-
dc.date.available2017-04-04T18:49:33Z-
dc.date.issued2015-
dc.identifier.issn1807-7692-
dc.identifier.urihttp://hdl.handle.net/10923/9973-
dc.language.isoen-
dc.relation.ispartofBAR. Brazilian Administration Review-
dc.rightsopenAccess-
dc.subjectsales promotion-
dc.subjectfinancial risk-
dc.subjectutilitarian value-
dc.subjecthedonic value-
dc.subjectpurchase intentions-
dc.titleModerating Effects of Sales Promotion Types-
dc.typeArticle-
dc.date.updated2017-04-04T18:49:32Z-
dc.identifier.doiDOI:10.1590/1807-7692bar2015140057-
dc.jtitleBAR. Brazilian Administration Review-
dc.volume12-
dc.issue2-
dc.spage169-
dc.epage189-
Appears in Collections:Artigo de Periódico

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