Inferences and american journalism: a matter of interfaces

Abstract

Este estudo ilustra uma pesquisa teórica dentro da perspectiva da Teoria das Interfaces (COSTA 2007) aproximando duas disciplinas, a saber, Lingüística e Comunicação Social (Jornalismo escrito). São investigados neste trabalho Títulos, Leads e Imagens de notícias Americanas online sob o enfoque intradisciplinar que envolve quatro sub-areas da Lingüística, numa Interface Léxico/Sintaxe/Semântica/Pragmática. As teorias pragmáticas de Grice (1989), o Modelo Ampliado de Costa (2004) e com maior destaque a Teoria da Relevância foram escolhidas para serem aplicadas na interpretação do corpus que se restringe a notícias sobre Obama e McCain no período pré e pós eleitoral Americano de 2008. O objetivo deste trabalho foi investigar se a metodologia pragmática inferencial é adequada para explicar o processo comunicativo que envolve os comunicadores e leitores de notícias. As análises evidenciaram que o tema composto pelos títulos, leads e imagens complementares são adequados para essa investigação.

This study illustrates a theoretical research within the perspective of the Theory of Interfaces (COSTA 2007) approximating two discipline areas which are Linguistics one the one side, and Social Communication (written Journalism) on the other side. American online headlines, leads news and images are investigated as communicative acts through an Intradisciplinary approach involving four Linguistics sub-areas, Lexical/Syntactic/Semantics/Pragmatics interface. Grice’s Implicatures Theory (1989), Costa’s Broadened Model (2004), and Sperber and Wilson’s Relevance Theory (1995) were the pragmatics theories chosen to apply in the interpretation of the corpus which is restricted to news about the 2008 American presidential pre and post election period, related to Obama and McCain. The purpose of this work was to investigate if these pragmatics inferential methodology is adequate to explain the communicative process involving journalism communicaters and news readers. The analyses have evidenced that the inferential process is adequate for analyzing the issues compose by headlines, leads and complementary images.