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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/9970
Type: Article
Title: An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness
Author(s): SANTINI, FERNANDO DE OLIVEIRA
Cláudio Hoffmann Sampaio
Marcelo Gattermann Perin
VIEIRA, VALTER AFONSO
In: Revista de Administração (FEA-USP)
Issue Date: 2015
Volume: 50
Issue: 4
First page: 416
Last page: 431
URI: http://hdl.handle.net/10923/9970
DOI: DOI:10.5700/rausp1210
ISSN: 0080-2107
Appears in Collections:Artigo de Periódico

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